Hummingbird update today (9/26/2013). Google announced that this update will be optimizing for Voice Search and long search queries. According to Moz "Hummingbird has been compared to Caffeine, and seems to be a core algorithm update that may power changes to semantic search and the Knowledge Graph for months to come." Amid Singhal, search executive of Google, said that users can now be comfortable searching for long queries instead of breaking the thought into keywords. I think this is a real game changer for Google and another step to help those who were left behind in using their search.
Another thought for me is that Hummingbird tells me more that SEO is not dying - instead, it's just moving to a path towards Content Marketing. The reason is that Google keeps on telling SEO's to create compelling content and with this update, it beats how SEO's battle it out on a keyword basis. Google hasn't announced how this update would affect sites that primarily rely on target keywords but nothing has changed as to how websites should do their SEO and content marketing: Link Naturally and Provide Great Content.
How do you think this update can impact you and/or your business?
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