Put yourself in the shoes of the people who receive the bits you are typing. Who are they? Where are they? How do they read their social feeds? What is their experience of what you are typing? Can your sentiments be scalable? If every user/person in their feed said what you are saying, what would their experience be like?
Here are some examples of head-scratching (and "SMH" ~ so they say) updates I’ve read this past week:
- Just checked in at McDonalds
- The gimmick place was the shiznit!
- Glad to be off work!
If every person who went to McDonalds, had a great dinner, or was glad to be off work posted as such, my feed would have a frustratingly low signal to noise ratio.
Is what you are saying valuable? Actionable and/or different?
Let’s take each of those updates and make them worthy of someone’s time:
- Just checked in at McDonalds – my favorite sausage mcmuffins were so good, as always!
- Had a great time at Bertings – it’s the new restaurant/bar in Morato, so it’s a great gimmick place. And they take all kinds of major credit cards!
- Glad to be off work – heading to Trinoma if anyone wants to join.
Boost your signal to cut through the noise and to the "hey-I'm-super-cool-posting-like-this" by thinking about the user experience of you. :)
