Google: Penguin 2.0 to Roll Out Soon

Matt Cutts, Google's software engineer and Head of the Webspam Team has recently announced what to expect for SEO in the coming months. In a video released today he is proud to announce that Google will be rolling out Penguin 2.0 soon. It is very important to follow these SEO updates to help you in your digital marketing and online brand presence. Here is the summary of what he mentioned in this video:

• Google still aims to make all the changes that make a site compelling - it is of course through high quality content.
  
  
• Penguin 2.0 will target the black hat web span. This is more comprehensive than penguin.
  
  
• They will look up more on Advertorials that violate Google's quality guidelines. Advertorials should not float page ranks and should be clear in conspicuous disclosures.
  
  
• Upstream to deny the value to link spammers. They are looking to roll out a new system with a more sophisticated analysis.
  
  
• New comprehensive system to detect hack sites better. 
  
  
• Aims to help regular webmasters - algorithms to give more authority. E.g medical or travel. 
  
  
• Updating sites affected by Panda - find additional signals for sites that in the grey area that has quality.
  
  
• Refine host clustering - once you see a cluster of results from one domain in the first page you should see less in the succeeding pages.
  
  
• More for Webmasters - more concrete details and reports.

Coming in the summer of 2013.

Google is getting smarter and smarter so....

Black Hats Beware!